France’s Decathlon aims to bulk up via deals in evolving sports market

By Dominique Patton

PARIS, Ju?y 11 (Reuters) – French sports retailer Decathlon i? shopping fo? specialist brands t? expand ?ts business, capitalising ?n ? post-pandemic shakeout buy mescaline powder in Townsville Queensland the industry th?t ?a? made many firms attractive targets, CEO Barbara Martin Coppola ?aid.

The privately owned company ?nown for its affordable sports gear bought German climbing retailer Bergfreunde ?n Janu?ry pure mescaline powder for sale in Jacksonville Florida “hundreds of millions” of euros ?nd a new division is eyeing bigger targets ?n Europe and furth?r afield, Martin Coppola added.

“There are a lot of opportunities in terms of companies that are doing really interesting things but due to the market and the demand might be in a difficult situation,” she t?ld Reuters.

?f ?o? treasured t??s article and you also would like to acquire more info pertaining to legal mescaline powder suppliers in turkey Istanbul, kindly visit our own webpage. A surge in demand pure mescaline powder for sale in Jacksonville Florida exercise-relate? clothing and equipment ?uring the Covid pandemic boosted sales, ?ut many brands h?ve been caught wit? excess inventory aft?r people returned to m?re regular wo?king patterns.

Upstart brands ?uch as running shoe specialists ?n and Hoka are ?lso challenging established players, ?s consumers seek out specialist products f?r different sports.

Decathlon ?s building on its expertise in sports ?uch ?s running, road cycling and mountaineering and ?lso boosting its marketing spend, including ?ith ? fi?st-tim? sponsorship of t?e Paris Olympics.

?ts new Decathlon Pulse unit will target acquisitions ?n h?gher end areas not al?eady covered ?? th? core business.

Martin Coppola, ??o ha? been in the role j?st over two years, cited fitness ?s ?n area of int?rest as we?l as ne? business models such as second-hand sales ?nd leasing of equipment, ?lready seeing strong growth ?t Decathlon.

Decathlon, wh?ch generated sales ?f 15.6 bil?ion euros ($16.9 b?llion) in 2023 a?ross more than 70 countries ?nd a profit ?f 931 milli?n euros, ?as overhauled its strategy, slashing t?e number of brands ?t sells from 80 to 12.

The company has 1,750 stores, with France ?ts biggest market ?nd an im?ortant presence ?n China too.

Decathlon Pulse ?lso has 300 mill?on euros to spend ?n venture capital investments ove? the next four y?ars. T??t follows th? 400 million euros invested ?n 21 firms sinc? 2018, including the purchase ?f Bergfreunde ?nd French cycling gear specialist Alltricks ?s ?ell ?s ?ther sma?ler investments.

“Decathlon Pulse is a continuation of what was happening but with more means and more acceleration,” said Martin Coppola. ($1 = 0.9240 euros) (Reporting ?? Dominique Patton Editing ?y Keith Weir)

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